Utibe Mbagwu, Content Associate, Glossier + Into The

“I actually liked expanding up in southern California. I had an eclectic and varied team of friends, and I credit rating them with introducing me to Tumblr. If I wasn’t on Tumblr back then, I don’t know if I would have the task that I have now. My mothers and fathers are Nigerian and extremely conventional, so I was not allowed to go out that a lot, and if I needed to…I had to get resourceful. Tumblr uncovered me to matters I wouldn’t have acknowledged about if I was just a super obedient Nigerian child. I uncovered trend, photography as good artwork, New York creatives… mainly it permitted me to see a lifetime that I could, likely, direct. I was so meticulous about curating my individual on line house. Obtaining fantastic themes and reblogging visuals that felt cohesive was seriously exciting for me.

I majored in Media and Communications at NYU, and immediately after I remaining I didn’t really know what I needed to do as a job. My mother was definitely involved about how I was likely to make a living—I remember she would deliver me federal government job postings and be like, ‘This appears to be like like a decent work for you.’ But that was not my pace. I just stayed in New York and experimented with to figure it out. I labored at a film theater for a minor little bit, which was a humbling expertise that pushed me to locate anything far better. I bought a position at a film competition organization, which I cherished but did not fork out extremely very well. And then I began interning at Into The Gloss. I hardly knew what Glossier was—I was only compelled to utilize for the career mainly because I considered their imagery was so gorgeous. But as soon as I begun I decided I was going to get rid of it and change the internship into a comprehensive-time task. Ultimately they did carry me on, and I’ve been performing social media across Into The Gloss and Glossier given that.


Glossier is a chief in this room, so I’m able to send my family members article content that other individuals create about my do the job, but I think they get worried about the longevity of this career. Having that in the back of my head made me start an on the web venture to chat about what development seems to be like in a social media profession. I nevertheless believe about what the future of my career seems to be like all the time, mainly because it actually is a new path. It is cool that you can forge your own way—you could transfer into a paid out advertisement function if you enjoy that side of the occupation, or turn out to be a producer as a next phase. But from time to time I would like I had a lot more of a straight line to stick to. I’ve been at Glossier for a lengthy time now, and I truly feel really fortunate to have seen the model expand as a lot as it has. If anything at all, I have learned so a lot about how natural beauty is a resource for relationship and motor vehicle for storytelling. Even the person who promises they’ve under no circumstances set on a solitary slick of mascara has some thing they do to consider care of themself.

There’s an aesthetician who says to clean your experience for a full 60 seconds—I considered I was accomplishing that but evidently I was not, mainly because now my face feels so a great deal cleaner and I can use less product or service. When I need to get make-up off I use a cleaning oil to start with. Appropriate now I’m employing the Innisfree Eco-friendly Tea Seed Cleaning Oil, and in the previous I have definitely loved Pai’s Rosehip Oil Cleanser, but to be genuine I’ll by no means transform down a cleaning oil. Following, I genuinely like to use Klur’s Light Subject Cleanser. It doesn’t have a ton heading on—it feels like a gel cleanser, suds lightly, and leaves my skin feeling squeaky cleanse. I perform in the AHA and aloe cleanser from Protocol if I’ve been slacking with my skincare. The consistency is kind of gloopy in a fantastic way, it smells good, and it does not go away my skin feeling sensitized.

Even the person who claims they’ve never ever place on a solitary slick of mascara has something they do to take treatment of themself.

I’m normally chasing moisture. The jury is nonetheless out on hyaluronic acid these times, but I do actually like the one from Venn. It is straight away hydrating and soaks in devoid of leaving a film. I also like Jordan Samuel Skin’s Hydrate Serum. I’ve truly tried out so several moisturizers that assert to be super hydrating, but nothing at all hits like Priming Moisturizer Rich. And then I enjoy to use a facial oil—I’ll actually just take any of them. Venn’s feels loaded ample to use as a moisturizer, and Supernal has a fairly comparable regularity. I could also just toss on Cosrx’s Snail Mucin with a facial oil on top rated and skip the moisturizer.

I have been incorporating niacinamide into my routine mainly because I want to see what all the fuss is about, and I will say that given that I started off applying the Allies of Skin Niacinamide and Probiotic Serum I have seen fewer blackheads. I also think it is been assisting fade some darkish marks. And at night time I use a retinoid. I was obsessed with A313 when I frequented Paris a pair of a long time back, and that was my go-to retinoid for a whilst. La Roche-Posay has an in excess of-the-counter adapalene that is genuinely superior. But my mother is a pediatrician, so I began on tretinoin when I was in substantial faculty. Why did I halt applying that? It slapped! I believe I’ll go back to it shortly.


I really do not seriously mask that a great deal due to the fact it’s just these types of a agony. But Lesley Thornton, the founder of Klur, told me I truly shouldn’t be maintaining a mask on for incredibly lengthy. There’s no require to hold out until finally your pores and skin feels cracked and uncomfortable—at that point, your skin has now gotten all the gains and the mask is just drying it out. Her Supreme Seed Mask is actually moisturizing and luxurious—Lesley was an aesthetician for so prolonged so she appreciates what she’s performing. If I had all the cash in the world, I’d probably go to Rescue Spa and get a Bio-Raise Facial like as soon as a 7 days. My experience would be so snatched! Danuta [Mieloch, Rescue Spa founder] hooked me up with one particular just after we did her Top rated Shelf, and following the facial they offered me on a Nuface. I like the Nuface, but as much as microcurrent devices go I think the Ziip is extra person-welcoming.

I wish I was allowed to investigate makeup in significant school. All those people times when I was accomplishing who appreciates what in my home, I could’ve been taking part in with a palette and obtaining fun! Really a great deal every little thing I did study about make-up arrived from my sister, who’s 10 several years more mature than me. She was definitely my to start with beauty muse—she wore makeup, received piercings, experienced a tattoo. I’d put on a little of her crayon liner and Covergirl Lash Blast mascara in the motor vehicle on the way to university, and then wash it off just before I bought house so my mom wouldn’t see. She normally did anyway. [Laughs]

All people occasions when I was executing who is familiar with what in my space, I could’ve been actively playing with a palette and obtaining enjoyment!

I employed to be ready to do a cat eye in a person fell swoop, but now I’ll outline my lash line initial, attract the wing heading outdoors-in, and then fill it in. I seriously enjoy the liquid Marc Jacobs Highliner, which is jet black, very elegant, and has a excellent suggestion for a flick. It honestly harkens again to my Wet n Wild days—I applied to get their inkwell liner at the drugstore. I love coloured eyeliners far too, in particular the UZ and Dior ones. Perhaps I’ll do the lash line 1 coloration and the flick another, or I’ll stack a pink line and white 1 to glance like a shadow. A different factor I’m constantly sporting is mascara, and I adore to do loads of layers. My beloved mascara of all time is Tarteist Lash Paint, which is super inky and separates seriously properly, and then I’ll get some thing with more outlined bristles like Lash Slick and comb it by means of. I ran out of both of people so proper now I’m applying Voluminous Paradise with Telescopic Mascara on major. I also love a brown lip for day-to-day. I use Charlotte Tilbury lip liner in Cunning Brown as a foundation, and then both use Gen G in Leo or a lip gloss on top. Pat McGrath’s Flesh 6 is an wonderful burgundy nude that sheers out to a brownish, mauvey shade, but Revlon can make a dupe of it termed Indulge In It that looks specifically the exact same and feels just as cushiony. I also like Fenty’s apparent gloss, and Glossier’s Lip Gloss in Holographic is tremendous reflective and glassy. A brick crimson lip is pleasant when I want to truly feel polished.

Truthfully, Glossier truly has me in terms of makeup. I love Skywash in Terra. I use Boy Brow in Brown, which is the only thing I do to my brows. The blush I have on most of the time is Cloud Paint in Dawn, which is an orangey shade that just speaks to me. And Stretch Concealer in G4 is my go-to—I actually put a little little bit of concealer all more than my face rather of foundation. I do the very same matter with Marc Jacobs concealer, and I also really like Gee Beauty’s basis stick in Fawn. From time to time, I like to use some powder highlighter from Pat McGrath. The iridescent pink is tremendous exciting mainly because it changes colour when the light-weight hits it a certain way—very extraterrestrial.


Rising up I generally experienced my hair in Senegalese twists or box braids. My sister would do it, and it would get the full day—she certainly spoiled me. I did perm my hair when. I definitely wanted to have a flowy weave for promenade, and the hairdresser reported my hair was as well thick and that she would not do it until I agreed to having it calm. I instantly regretted it, and just after some Googling later on I uncovered that you truly never have to relax your hair to get a weave. Anyway, I used all of higher education rising it out, and due to the fact of that, I figured out how to acquire treatment of my hair myself.

Cornrows are quick and effortless to acquire out. But if I have time, I like to get either shoulder-duration, compact to medium box braids or Senegalese twists. The way I like my Senegalese twists isn’t regular for the type, but it is how my sister employed to do it and I think it appears truly great. Essentially you do standard Senegalese twists, make 6 big braids out of the person kinds, and then dip them into very hot drinking water. When the hair dries you consider out the significant braids and you’re still left with this actually sweet wave. I like how it gives the hair more of a cool, organic glance. Expanding up, my mom would see somebody with braids in the wild and question who did them. But New York is actually particular for the reason that you can just pop into a braiding salon. My go-to area is Sika Hair Braiding in Brooklyn, appropriate by my pretty 1st apartment. They often healthy me in. If Sika is closed, I just stroll down Fulton Street in Bedstuy right until I discover a position. You could toss a coin and hit a braiding salon—it’s great. I’m West African, and a whole lot of the females in the salons are West African as well. They could possibly not be Nigerian, but the way they converse, their intonations, and their power make me really feel like I’m at residence. It’s definitely welcoming.


I clean my hair just about every week and a 50 percent when it isn’t in braids. The Venn Polyamine Shampoo resets my scalp and keeps it from feeling so tender, and Davines Like Shampoo is yet another choice which is not stripping at all. After shampoo, I skip frequent conditioner and go straight to the Deep Conditioning Procedure from Adwoa. Sometimes I’ll use it to detangle my hair—in that situation, I am going to comb in my area, then shower, shampoo two times, and connect with it a working day. I’m truly lazy with my hair so I acquire as numerous shortcuts as attainable. If my hair is experience as well significant I’ll use the Christophe Robin Scalp Scrub, but I have learned the hard way that I really do not need to have to use that a great deal. It is super clarifying.

Shea Moisture used to make a go away-in conditioner referred to as the Curl Defining Smoothie, not the Curl Improving Smoothie, and I hadn’t been in a position to discover a leave-in I favored as much until eventually Adwoa Beauty’s. That did it for me—it’s shockingly very good. I get seriously delighted when I locate holy grails for my hair mainly because they are hard to come by. I’ll braid it into my hair and when it dries, I will take it out and set my hair in a lower bun to stretch it out. I like my hair stretched because it does not get tangled as simply. Wash-and-gos are adorable, but they call for so a lot solution, and I don’t know if the return on investment is worth it. As my hair will get more voluminous I’ll dress in it out, and ultimately slick it back again into a bun with a pomade from Organi Expand Hair Co. I also use that when my cornrows are on the lookout a very little rough—I easy it on, then use a scarf to lay down the new growth. When I get out my cornrows, my hair underneath is very moisturized.

I get genuinely happy when I obtain holy grails for my hair for the reason that they are tricky to appear by.

Entire body + NAILS
I grew up employing bar soaps, and I’ve generally cherished how they previous without end and fill the shower with scent. My beloved is Redoux—it leaves me extremely clear, but not feeling stripped. Then I’ll both exfoliate with a salux fabric, which I get in Chinatown, or the Nécessaire Sandalwood Exfoliator when I’m emotion dry.

I consider to moisturize as quickly as doable when I get out of the shower to seal the moisture in. I have experimented with so lots of lotions but normally go back again to Palmer’s Cocoa Butter System, which I top rated with body oil. Jordan Samuel Skin’s Olio Per Il Corpo smells like a vacation and does not depart me emotion slippery. I like that F. Miller’s has a pump and smells a bit additional botanical. And I feel Esker’s Clarifying Human body Oil is truly the most underrated. It smells like cyprus, rose geranium, and jasmine, and it does so considerably far more than just go away a sheen. In some cases I use Hanahana Lemongrass Shea Butter alternatively of lotion, but only suitable soon after showering. And ultimately, I use Hermès Eau D’orange Verte product just on my pulse details. It smells freaking insane—almost like a developed up Irish Spring. I’m always surprised at how very well the Nécessaire and Corpus deodorants deodorize—I constantly implement just one of the two following I shower, and I hardly ever really feel gross or smelly at the end of the day. Then I complete with sunscreen. Dr. Dennis Gross has a actually awesome, sheer mineral sunscreen I can just spray on and rub in.


I do not know if my palms will ever not be dry, so I keep a hand cream on my desk and try to use it as a lot as I can. Unexpectedly, I truly like this CBD Healing Hand Cream. I really don’t think the CBD has any true effects, but it smells actually good and is quickly moisturizing. I’m fortunate to have pleasant nail beds and solid nails, so I mostly just trim them and allow them do their issue. In Jia Tolentino’s Top Shelf she talked about how sparkly polish is less complicated to preserve, and I absolutely concur. If I do paint my nails, I like to use Glass Souls from Smith and Cult. [Ed note: discontinued]

A buddy released me to Persian Garden from Kuumba Built when I was in faculty, and I truly feel like all the fragrances I have loved considering that embody that odor in diverse means. It’s sort of earthy, spicy, peppery…like flower stems and soil, a little bit of musk, and a little something sparkly. I like to put on Dedcool’s Milk, DS & Durga’s Crystal Pistil, or Glossier You if I’m likely to be with shut to mates. Crystal Pistil, which is technically a fragrance enhancer, is closest to Persian Garden. Milk is addictive, like you’d want to retain hugging a person just to odor it, which I really like. And when I layer Glossier You with Escentric Molecules 04, folks will basically stop me on the subway to request what I’m putting on. Molecule 04 and Molecule 02 incorporate a little bit of fizz to whichever I’m wearing—a small carbonation. Purposeful Fragrance from The Nue Co is in that carbonation family much too, but it’s a minor a lot more botanical.

I wear Andritis Cassis from Maison Louis Marie the most when I’m heading out. It’s sort of intriguing and sweet. DS & Durga’s Mississippi Medication is super exceptional, and I enjoy the grassiness of Bowmakers. I also like balancing lighter scents with heavier, darker types on prime. For illustration, I truly like Christian Dior’s Sakura with Malin & Goetz Leather-based. Tom Ford’s Venetian Bergamot is for unique instances, like if I’m heading to a wedding day. And past that, I have a bunch of fragrance samples I like to maintain to show my friends. When they arrive above I’ll be like, ‘Hey, you will need to smell this, it’s a wild blend, I have hardly ever smelled everything like it.’ I have a whole bag of products that I set aside for every time mates occur by. They get so much joy from pilfering via it, and it is entertaining for me, far too. I enjoy being the pro. [Laughs]”

—as instructed to ITG

Utibe Mbagwu photographed by Tom Newton in New York on January 12, 2021.

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