It is summer season ‘17. Flip on the radio and you could possibly hear “New Guidelines” or “Wild Feelings” or “Despacito”. Prince Harry is active jetting off to Botswana with his obtaining-significant girlfriend Meghan Markle. A massive influencer-crammed tunes festival on a non-public Bahamian island turns out to be a massive influencer-stuffed rip-off. We’re laughing at distracted boyfriend memes, we’re drinking Unicorn Frappuccinos, we’re ingesting…zoodles? And everyone—yes, everyone—has nails tipped with Essie Clambake.
The not-quite-orange, not-pretty-pink shade wasn’t new, but garnered a sluggish-burn off attractiveness that burst aflame four yrs in the past. 2017 was the yr ITG dubbed it “The Nail Shade Of The Summer season,” many thanks to its “perfect hue equivalent elements lobster tail and blood orange mimosa, with a dash of Clamato to style.” As soon as the very first buds would pop up on the trees outside the house our residences, we’d see Clambake on great ladies, manner insiders, and absolutely everyone else. Remarkably, no matter how numerous people today we saw it on, it never received tired. Two a long time later on, The Strategist would question “What’s the Next Standing Nail Polish?” citing Clambake as an case in point not for its luxurious price tag (it’s often been a drugstore invest in) but sheer ubiquity among females in the know.
And then, as sudden as the 1st cold working day right after months of blistering heat, it vanished. Essie discontinued the cult shade later that 12 months, relegating diehard supporters to on line invest in-promote-trade message boards and “RARE” Ebay listings in research of Clambake. For the initial time because, Essie is re-releasing it for a constrained time, completely at CVS. It’s their most requested shade on social media, and with everybody properly in the swing of at-residence manis, they figured they’d toss us a bone.
Now, it is not 2017 and it is not (nonetheless!) summer season. But if you look at that we are already past the worst thirty day period of spring and the temperature in New York is meant to be a sunny 66 degrees these days, it’s mainly summer months. And anyway, summer season is just not the point—it’s the fantasy of summer months, a perfectly hued aspiration of beachside bonfires and melty ice product cones and modest small children in gingham seersucker. In 2017 we escaped into the fantasy of Clambake, and in 2021, Clambake’s back again, little one. We are stocking up.
Picture via ITG