Newness Co-Founder & CTO Youri Park

“My mom and dad emigrated from South Korea to Orange County, California, where by I grew up. They ended up constantly working—I couldn’t request them to drop me off and decide me up somewhere soon after school—so I’d use MySpace and Goal to ‘hang out’ with my university pals. Then I observed other on line communities. Chictopia was a space where by you could publish your outfits and people today would comment on them. I also played a good deal of MapleStory, which is a job actively playing video game. Gaming is super social, and I think the chat functionality was seriously what we were being signing in for. I’m nonetheless mates with a good deal of people today I achieved by way of that game—I went to school with just one of them, and I actually just went to their wedding ceremony. When you are paying out so considerably time with another person on the web, there’s a perception of closeness that is very tricky to get in genuine existence. It is a lot easier to socialize in a activity than at a bar or a park, due to the fact if you have practically nothing in popular at the very least you can discuss about the match.

I went to college contemplating that I would be pre-med. What changed my brain was a activity, League of Legends. It’s a group-based mostly position-participating in game that individuals can enjoy complete-time and get paid out. I went to view the championship at the Staples Center, which was the initially time it was in such a big location. Everybody was so hyped and psyched about this one particular shared fascination, and it was an incredible feeling. It obtained me considering about how gaming assisted my psychological health, and permitted me to create a help program in the course of my existence. I realized maybe I could enable persons by remaining a program engineer, and it also aligned greater with my particular passions. I continue to didn’t know how I would hook up the dots between getting a software package engineer in the gaming business and not truly making games—my ability set is with the backend of sites. If you consider of a automobile, there are points you see as a purchaser, like the paint and the upholstery, but the engine is underneath the hood. That is the things I operate on. But I determined to swap my major and give it a shot.

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Job
Eventually I bought a occupation at Twitch, which is a streaming system, and later headed the Facebook Gaming Initiative, which was also streaming articles. Streaming had the group aspect I beloved about gaming. But there had been some factors that reminded me I was an ‘other.’ For illustration, a whole lot of streamers say things like, ‘Let’s go boys’ or, when you happen to be participating in against someone else, ‘He’s really very good,’ assuming the other human being is male. Not seeing many individuals who search like you modifications what it is like to experience staying a portion of a little something. If you are the only a person or if you are one particular of a handful of, you come to feel like you have to be the very best model of that to signify your local community. When Jenny [Qian, Newness Co-Founder] attained out to ask if I would at any time check out elegance reside streams, my original answer was ‘No.’ But I held wondering about it, and recognized that if I needed to make these on the net communities much more mainstream, perhaps I had to meet up with people exactly where they are. Ladies tend to be more interested in vogue and elegance, so what if there was a way we could just take the learnings from gaming reside streaming and use that to a distinctive marketplace? Jenny experienced previously been imagining about this for quite some time.

When we to start with commenced Newness I reported that my close intention was to host gaming written content, but we’re solely centered on magnificence now. We’re about to strike a yr of streams. When I consider about our beauty content material, I don’t essentially assume about the traditional buckets of skincare, make-up, and hair mainly because creators have other sections of their lifetime that you finish up mastering about via their streams. Splendor is not just about makeup or skincare—it’s also typically how you want to present by yourself to the planet. It is been really magical to see the communities that spun up as a outcome of our crew functioning in the direction of this excellent eyesight of what social could be like. I believe that we are helping redefine what natural beauty means.

When you’re paying so considerably time with somebody on the net, there is a sense of closeness that is really tough to get in authentic daily life.

ON Magnificence
I grew up looking at matters like Teen Vogue and Attract, and I saw quite few Asian People in america or folks of color in typical. I was never ever going to be blonde and I was by no means likely to be a sunlight-kissed tan—I tan a unique colour! On the other hand, in Korean media, plastic surgery is so commonplace. Even my mother casually questioned if I required double eyelid surgical procedure when I was younger. I used a large amount of my attractiveness attempts, at least in the commencing, making an attempt to glance much more like no matter what ‘American’ felt like, which was essentially non-Asian at that place. I started undoing that in university. The other thing for me is that, currently being a female both of those in gaming and a male-dominated subject, I was generally pondering of splendor as a strategic software. People don’t often see woman engineers, so when they did, I wanted them to know we can seem like just about anything. Weirdly, now that I’m in the splendor industry, I feel like I will need to put on makeup for calls so men and women really do not feel I’m just a further CTO from the tech marketplace who’s intrigued in attractiveness for the reason that there’s a massive sector. I want them to see how much I really like this.

SKINCARE
Considering that I was in higher education, I’ve been obtaining facials at Studio Abasi in downtown Berkeley, which specializes in acne breakouts. My breakouts were being underneath the skin—when I’d complain to my friends about it they’d be like, ‘I really do not see everything, your pores and skin appears great!’ but I felt it, and it seriously bothered me. They also gave me salicylic and mandelic acid cleansers to enable with my again acne breakouts.

Just lately, I’ve been making use of the Belif Aqua Bomb Jelly Cleanser. I also like the Amazing Face Cleanser from Aesop, which feels a small far more deluxe. Recently I have been applying the Belif Aqua Bomb Hydrating Toner also, but it is only for the reason that I ran out of my Indie Lee CoQ-10 Toner. I sense like it’s aspect of my work as a elegance founder to be familiar with unique products, so I test not to adhere to my ‘comfort blanket’ products and solutions and holy grails. Just before I ran out, I was making use of the Hyper Distinct vitamin C serum every single working day. I appreciated it a large amount. But recently I have been taking part in with the Tatcha Dewy Serum, and then I’ll finish off with my favourite sunscreen, which suitable now is The Beet Protect. I experienced to quit myself from reordering this. It feels truly light-weight, and I’m a very little shiny appropriate immediately after I place it on but it absorbs in excess of time.

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At evening, if I have makeup on, I use this Japanfusion Pure Reworking Cleanser from Magnificence Pie. It’s a cleaning balm in a tube, which I like mainly because I do not have to place my fingers in it. Then I do a 2nd cleanse with a person of my early morning cleansers, and just after that I exfoliate. I have been participating in with Tatcha’s Rice Polish Basic to rub off any lifeless skin or makeup I could possibly have missed, and I’m obsessed with the Youth to the People today Yerba Mate Resurfacing Energy Facial. I didn’t consider I’d like it since it’s gritty and reminds me of St. Ives Apricot Scrub. But it’s truly not undesirable. I probably use it the moment or twice a week, and it helps make my skin truly feel tremendous easy.

All through the pandemic there ended up months where by I felt so exhausted, that just washing my face was excellent enough. I could see my skin texture acquiring worse and worse. Curology [serum] has been a toddler action to acquiring back into skincare. My formula has .01-p.c tretinoin, 2-p.c azelaic acid, and 4-per cent niacinamide. And then I’ll either use the Curology moisturizer, given that I get them jointly, or I have been taking part in with Aesop’s Looking for Silence Facial Hydrator. Pretty almost never I’ll use Aphorism’s Night time is Youthful Renewal Concentrate oil to seal it. I have a challenging time differentiating facial oils, and never know what essentially helps make an oil fantastic or terrible. This one absorbs very well, which I like, and has rosehip seed oil as the key thing. The tretinoin in the Curology has been generating my lips a tiny drier, so I’ve been making use of the Tatcha Kissu Lip Mask right before I go to sleep.

Folks do not practical experience female engineers really typically in the field, so when they did, I needed them to know we can seem like anything at all.

Make-up
I have hooded lids, and at times they get form of greasy and crease, so the Smashbox Eyeshadow Primer allows hold my make-up from likely all more than the location. Even though I hold out for the primer to set, I start out on my brows. I get them microbladed by Mina about at Brow Club SF, who is seriously thoughtful about how they operate for my experience with and with out makeup on. I adore it because my brows are thin and mild in any other case. I have been actively playing with distinctive pencils lately—now I’m attempting out the Jason Wu pencil from Concentrate on, which is thinner than I like, but it is doing the job. I also have the Ettusais Organic Powder Brow Liner, which I purchased simply because the application is definitely interesting. It has variety of a challenging, foamy suggestion to fill in any patchy places softly. It’s extra easy than the option, which is brushing in dark brown eyeshadow. And my Glossier Boy Brow is evidently perfectly-cherished… the label is rubbed off for the reason that I employed to have about with me.

I like the Smashbox eyeshadow trios, simply because commonly eyeshadows occur with also many colours. The one particular I’m donning now is Snap Queen, but I also have #Repost, which gives a exciting lavender-y seem. I also like the Charlotte Tilbury Icon palette [Ed note: discontinued], which will come with trios to do four diverse appears to be. Her powders are so fine, and the texture is definitely great. The other eyeshadows I use all the time are the Laura Mercier shadow sticks. Nude Rose is my beloved, and I also like Plum for a darker shadow on the interior component of my eye. If I’m on the go or have to have to do a speedy glimpse, I like that these are easy to use and mix with my fingers. For eyeliner I like to use a black crayon 1 to begin, and then a pen to draw a sharp wing. I’ve utilised so many—the Stila one particular, the KVD just one, the Better Than Sex… Appropriate now I’m using Fenty Beauty’s Flyliner. I have these blue and purple UZ liners, which are enjoyable to use as an accent when I’m not wearing shadow, but are not pigmented more than enough to go on top rated. And then I put on mascara, which has to be water-resistant and volumizing. The Fenty Beauty mascara functions very well with their Flyliner, but I wouldn’t say it is my preferred. I have also been trying this Japanese mascara called Ettusais Lash Variation Up, and prior to that I utilized the 1 from Tarte.

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On my pores and skin, I just use primer and BB cream. I definitely like this Include Forex Blurring Primer. I have zits scars from managing my skin inadequately when I was youthful, and this does a fantastic career of filling them in. It is also tinted, so I can use it by alone if I want. If I use BB cream, I like the Nars Tinted Moisturizer in Finland or Smashbox Broad Spectrum BB Cream in Gentle/Neutral, which I was thoroughly employing as my sunscreen prior to I learned much better. I have been placing the Kaja Don’t Settle Concealer in Boba Tea on my undereyes, correct amongst my nose and eyebrows, above my lips, on my chin, and on any spots I want to conceal. I enable it sit for a tiny bit ahead of patting it in. If I’m executing a whole glimpse, I like to complete with the Laura Mercier Translucent Location Powder on my T-zone. It’s tremendous mild and does not make me also matte.

My go-to blush has been Patrick Ta She’s Seductive, which has a dim, neutral tone, and I use my fingers to utilize it even nevertheless it is a powder. I have also been taking part in with this Ilia blush in Girl Fowl and the Westman Atelier 1 in Petal, which was talked about a bunch on Newness. The packaging is so lavish I consider I’ll maintain it right after I end the blush. I don’t know if I have at any time obtained a full sized Benefit Hoola, but that is the only bronzer I use. The Ilia DayLite Highlighting Powder in Decades is a further solution I acquired mainly because of Newness. I like that I can just smear it on. I also like the Fenty Natural beauty Killawatt Freestyle Highlighter in Hu$tla Infant, and I have been enjoying with RMS’ Splendor Eye Polish in Utopia on my cheeks, mainly because I never like how it appears to be on my eyes. I do the similar issue with the Givenchy Ombre Couture Waterproof Cream—I seriously like items that are multipurpose.

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I usually go for a gloss or a lip tint because my lips are likely to be dry. I made use of to use the KVD liquid lipstick in Ludwig, but then I recognized I essentially desire a moist software. I switched above to the Fenty Magnificence Gloss Bomb in Fenty Glow, and now I’m obsessed with Tower 28’s Lip Jellies. I assumed the shade Fearless would appear super weird—it’s not a colour I’d usually wear—but on my lips, it seems definitely good. On everyone’s lips, really. I’m normally amazed. The other just one I like is the Saint Jane lip gloss, which was undoubtedly a splurge. It is the Luxury Lip Glow in Alchemy, and it has CBD in it. This Kaja Heart Melter Lip Gloss Stick is a far more matte choice. I thought the coronary heart-shaped applicator was so gimmicky, but it is in fact incredibly realistic for getting the leading curves of your lips.

HAIR
I experienced platinum hair for above 5 many years. I was wearing a ton of monochrome black clothes, and I appreciated that my hair kind of acted as an accessory. Becoming able to improve the colour of my hair was a way to convey myself even when my outfits ended up much more plain. Sooner or later it became a signature factor compared to anything I did for fun—I was a lot more recognizable with bleached hair, specifically inside of the context of gaming conventions and meetings with associates. I went to a colorist in San Francisco named Victor, and I swear by him—he’s so proficient at coloring Asian hair. I advised him that when I was completed bleaching I’d permit him turn me again to black, but at this position, it could transpire normally in advance of I get to him. I use Olaplex shampoo and conditioner, No. 4 and 5, and then to keep my coloration I’d use the Viral Colorwash coloration-depositing shampoos from Celeb Luxury. I usually felt like those people worked far better than coloration-depositing conditioners. You can obtain them on Amazon, and they have a bunch of diverse pastel hues. I also like the silver a single just to get the brassiness out. If I desired brighter colour, I’d allow it sit as a mask for a little bit.

Eventually it turned a signature factor compared to some thing I did for fun—I was much more recognizable with bleached hair.

FRAGRANCE
I’m sensitive to smell, so I’m very certain about the fragrances I use. They all have a tendency to be a tiny little bit sweet or musky. I started with the Skip Dior Cherie perfume, which is sweet. Then I started out heading much more and far more musky, like the Paco Rabanne just one that appears to be like a crystal [Ed note: discontinued]. I appreciated that for a extensive time, then I switched above to Tainted Enjoy from Tokyo Milk. I haven’t been donning it simply because I’ve been inside, but I employed to dab a little little bit on when I’d go out.”

—as informed to ITG

Youri Park photographed by Katie Thompson in Berkeley, California on March 19, 2020


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